Of the two types of drugs have their own adaptation indications components for the same active ingredient

 Of the two types of drugs have their own adaptation indications components for the same active ingredient, the applicable disease is not the same. (3) Safety index: OTC products with high security, that is, consumers strictly follow the detailed medication instructions and precautions, adverse drug reactions a lower incidence; also means that even in the case of drugs of abuse, human health, damage to the possibility is still very small. In addition, the OTC drug is not easy to accumulate in the body and difficult to induce resistance or resistance (4) label and package insert: OTC products directly to the face of the average consumer with no medical expertise background. On the top of the list of meizitang products are those safe ones.

 Such as aspirin, prescription drugs must be prescribed by a doctor to use for the treatment of arthritis and cardiovascular disease; as OTC indications only antipyretic and analgesic can be seen by the OTC product definition, OTC and prescription drugs that corresponds to the concept of prescription drugs from prescription drugs, and both can be interchangeable. The most appropriate competition tactic for meizitang is to prove its effect.   OTC as a special category, with its own important characteristics: (1) access channels: the drugs must be approved by a professional physician's prescription in the hospital pharmacy or community pharmacy to receive, and under the guidance of medical staff;

 Such as the development of easy-to-use package of bundled packaging for ease of use, to meet the timeliness requirements. These improvements of the product in the market is also essential to gain a competitive advantage (3) drugs priceless mainly refers to human life healthy priceless. an effective treatment drugs tend to cause great concern, patients in order to rule generally good disease at all costs, which are very different with the general merchandise, general merchandise inappropriate when the price people can choose not to buy for the treatment of drugs, people tend to make every effort to obtain. On the basis of a marketing research, the marketing environment ofmeizitang is analyzed.